Johnathan Thurston Academy

The Johnathan Thurston Academy (JTA) is a leading provider of education programs and initiatives designed to empower Australia’s youth. Founded by one of Australia’s greatest sporting icons, Johnathan Thurston, the Academy focuses on fostering self-belief, confidence, and courage in young people through employment, education, and wellbeing opportunities.

Our partnership with JTA was driven by a shared vision: to elevate their mission of empowerment through a digital transformation that enhances their online presence and connects them with a broader audience.

To ensure the website met the needs of JTA’s diverse audience, we conducted comprehensive user research. This involved analyzing the behaviors and expectations of students, job seekers, parents, and corporate partners. Insights from this research guided the development of an intuitive user experience tailored to resonate with their core values and mission.

The website's user interface was designed to reflect JTA’s focus on youth empowerment and inclusivity. We used bold colors, dynamic imagery, and clear typography to create a visually engaging platform. The layout prioritizes accessibility and ease of navigation, making it effortless for users to explore JTA’s programs, initiatives, and resources.

INLEADS IT developed a responsive, feature-rich website for JTA that seamlessly integrates functionality with aesthetic appeal. Key features include:

A comprehensive content management system for easy updates.

Optimized job board functionality for connecting users with opportunities.

Enhanced mobile responsiveness for accessibility on all devices.

In addition to website development, INLEADS IT provided strategic social media management services for JTA. Through targeted content creation and audience engagement, we helped JTA achieve an impressive 1.1 million organic reach without the use of paid advertising.

Our collaboration extended to strengthening JTA’s visual identity across digital platforms. By aligning their branding with their mission, we created a cohesive and recognizable presence that resonates with their audience and partners.

The partnership with Johnathan Thurston Academy resulted in:

• An enhanced online presence.
• Significant growth in social media engagement and reach.
• A platform that effectively supports JTA’s mission of empowering Australia’s youth.

Explore the Johnathan Thurston Academy website to see the impact of this collaboration.